_The Jewish world today faces some of its greatest challenges ever.
From within and without Jewish values are under attack, and many people—even those from within the Orthodox world—need chizuk in Emunah and Torah observance. Kiruv professionals are uniquely qualified to address many of these issues.

Each year at the AJOP Convention, Klal Yisrael’s most difficult challenges are addressed head-on. Join us as we tackle today’s opportunities... and turn Kiruv inside out.
Focus points:
●    Recruitment
●    “Normative Learning”: Jewish Literacy
●    Follow-up & Integration
●    “In-reach” and inspiration

_ Today’s secular Jew has changed. He has largely lost interest in Jewish “identity” and in the discussion points that used to hold his attention.
To reach out to the unaffiliated today, we need to learn a new language. Join recruitment experts for an eye-opening discussion about how to reach out to secular Jews today.

_A typical Baal Teshuva spends only a few years in Yeshiva (at most). Many lack the skills for high level learning on their own—skills which are the foundation for Orthodox Jewish life.
Mikarvim can play a pivotal role in helping the newly religious advance to the highest possible level of Torah study. The discussion will explore (among other topics) partnerships with organizations which work complements this goal. Help outline new approaches to helping Baalei Teshuva become true Torah scholars.

_ Those who choose to be Torah observant may experience unique challenges. Those in the outreach field likewise have a unique opportunity to help Baalei Teshuva become fully intergrated into their shuls and communities.
Topics will include approaches to long-term follow-up with Baalei Teshuva and their families and techniques for helping them feel integrated in their communities.

_The phenomenon of children (and even adults) who are “at risk” demonstrates that a segment of the Orthodox world lacks a strong attachment to Torah and Mitzvah observance.
Mikarvim are uniquely qualified to address many of these problems; they are adept at instilling Emunah and explaining difficult points of Hashkafa.
Join some of the best minds in the Jewish world to brainstorm and craft practical solutions to a growing crisis... and take with you the tools to rekindle the spark of inspiration in every Jew you encounter, regardless their background and upbringing.

_Sunday January 15, 2012 10 am - 4:30 pm
This year's AJOP Convention will feature a full day fundraising seminar delivered by Rabbi Yitz Greenman, Founder and Executive Director of Aish NY. Topics include these: Hashkafa of Fundraising and Bitachon; Goal Setting; Dealing with Difficulties; Cold Calling; Setting up Appointments and more.
With over two decades of experience in this area and dozens of stories and anecdotes, this is an opportunity for mikarvim and others in the field of fundraising to gain invaluable insights from Rabbi Greenman.
●    No Charge for Convention Attendees
●    $150 for Non-Convention Attendees, lunch included

_Rabbi Mordechai Twerski, Rabbi Dr. Abraham J. Twerski, Dr. David Pelcovitz
Monday January 16, 2012 10:45 am - 4:15 pm
Three prominent experts on family and mental health issues (with a collective hundred years experience) discuss common family and personal issues in the context of the newly-observant.
Details forthcoming.

_Mr. Yaakov (Jon) Goldman, Marketing Expert, Founder of Zooz
Monday, January 16, 2012
In today's outreach world, there's no room for weak, ineffective marketing. Join this two-part workshop and discover the 3M's of Marketing: the right Market, the right Medium, and the right Message. This 2-part program will focus on both time-tested marketing fundamentals and innovative marketing strategies. Marketing veteran Yaakov (Jon) Goldman will share 10 1/2 secrets to recruiting more participants and raising more money. Among the eye-opening case studies you will discover in this workshop series are:

•    How his company increased pre-registration 10X for a nonprofit event
•    How he helped The Atlanta Hawks score a 50% response rate with new season
     ticket holders
•    How one strategy boosted a referral campaign from 120 to 1,111
•    How he helped the Direct Marketing Association of Washington DC with new
     member recruitment
•    How one company achieved a 97% response rate and $60 million in sales
•    How he helped Häagen-Dazs achieve a 37% response rate

If you are in the trenches of the kiruv world, then you are in the communications business - so learn how to do it right. Mark Twain said The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Don't miss this entertaining two-part workshop featuring real-world examples, interactive training, and bottom-line recommendations on strategies for use with program participants, donors, referral sources, partners, and volunteers.

_Rabbi Daniel Schonbuch, Executive Director Shalom Task Force
Tuesday January 17, 2012 10-1 pm
Young couples today face more demands than ever before. The typical family with two working parents requires that couples have very strong, well-established abilities to communicate, resolve issues, maintain mutuality and set goals.
The S.H.A.L.O.M. Workshop (Starting Healthy And Long-lasting Marriages) is a premarital education program with a high rate of success preparing engaged couples for a healthy and successful marriage. Hundreds of engaged and newly married couples have attended these innovative workshops, which teach communication skills, conflict resolution, and sensitivity and mutual respect.